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EVENT SCHEDULE

Courtleigh Auditorium

8 St. Lucia Avenue, Kingston
Main Conference Site
February 13 – 15
(daytime)

Skyline Levels

6B Skyline Drive, Jack’s Hill
Annual JMC Jamnesia Artist Showcase
* Included in conference registration. Separate ticket purchase required for non-registrants.
February 15 (evening)

Fort Clarence Beach

JMC Itopia Life Beach Day
IRIE Jam Celebrity Football Match

February 16 (daytime)

JMC Youth Summit

Private Event

10:30 AM – 1:30 PM

The Challenges of the Journey:
Lila Ikè, @lilalike
Abigail Rowe @pr_rowe
Lauren Watkis @laurorebel
Robb Banks @robbbanks

 

Sustaining Your Career:
Ding Dong @dingdongravers
Kemar “Sauceboss” Highcon @kemarhighcon
Amber Lee @iamamber_lee
Walshy Fire @walshyfire

 

Performance:
St. Catherine High School Band

Special guest:

Kool Herc, DJ, Founding Father of Hip Hop

Co-hosts:
Jade McGhie
Bambino @bambinomusik

 

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JMC Sound System Summit

Panel Discussion

2:00 PM – 4:00 PM

This year’s Sound System Summit will focus on the ongoing discussions surrounding the Noise Abatement Act and its significant impact on the Sound System industry in Jamaica.

Speakers:
Jimmy Metro, Owner, Metromedia Sound System
Witty, Promoter, Uptown Mondays
Walshy Fire, International DJ and Producer, Major Lazer
Tony Myers, Board Member, Sound System Federation
DJ Delano, Producer,Promoter & Remixer; Renaissance Disco
Location:

Courtleigh Auditorium,
8 St. Lucia Avenue, Kingston.

JMC 2020 Welcome Reception and Kickoff

6:00 PM 
Cocktails

7:00 PM 
Welcome Reception and Performances

JMC hosts an annual reception to welcome brand partners and honored guests to kick-off the conference weekend. Special artist performances and an awards presentation are scheduled for the evening.

Host:
Bambino, DJ, Producer, Radio Personality

Performers:
Gramps Morgan @grampsmorgan
Jamila Falak @jamilafalak
Michie Mee @michiebadgyalmee
The Apollo Series @theapolloseries
Shuga @shugamusic

 

Location:
Dub Garden
10A W Kings House Rd
Kingston, Jamaica

 

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Registration/Information Hub

Registration

8:00 AM – 6:00 PM

The central point for conference attendees and guests to purchase and/or pick up conference materials and get general information.

Location:

Courtleigh Auditorium
8 St. Lucia Ave Kingston 5
Kingston, Jamaica

IRIE MEDZ #1 : Dancehall Dance Class

Group Workout

8:30 AM – 9:45 AM

Dance session to highlight dancehall moves – special note to attendees that they have access to showers to fresh-up after class.

Note: Attendees have access to showers and change rooms to fresh-up after the session.

Instructor:
Dansa Bling

Location:

Courtleigh Auditorium
8 St. Lucia Ave Kingston 5
Kingston, Jamaica

Marketplace/Exhibition Hall

Marketplace/Exhibition Hall

10:00 AM – 4:00 PM

*NEW* The main conference venue comes alive with a myriad of companies and brands representing the Jamaican music ecosystem. The marketplace and exhibition hall will allow conference attendees to interact with ground breaking companies in music, digital and technology solutions, health and wellness, and fashion.

Location:

Courtleigh Auditorium
8 St. Lucia Ave Kingston 5
Kingston, Jamaica

Reggae Mek'ka Streaming

Panel Discussion

10:00 AM – 11:30 AM

This panel explores the increasing importance of streaming as a method of music consumption and steps artists and labels must take to use these platforms to monetize and maximize their brands.

Speakers:
Tanya Lawson, Director of Afrobeats and Reggae, Audiomack  @Audiomack
Tuma Basa, Director of Urban Music, Youtube @tumabasa
Diego Herrera, Reggae, Caribbean & African Content Curator, Pandora  @diegohpandora
Jason Kpana, Artist & Label Relation, TIDAL  @seewhatjksees
Candice Kay, Entertainment Attorney, ThePoshRebel LLC @theposhrebel

Moderator:
Tamara Ward, Snr. Marketing & PR Manager, Wisynco Group Ltd  @wisynco

Location:

Courtleigh Auditorium
8 St. Lucia Ave Kingston 5
Kingston, Jamaica

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Networking Activation & EMERGE: Artist Showcase

Networking/Showcase

11:45 AM – 12:15 PM

Program break scheduled for the opportunity for attendees to network. Light snacks and beverages will be available.

*NEW* The JMC Jamnesia Showcase has been a conference favorite for years and will remain, but one night is not enough to showcase all the talent in yad and abroad! JMC 2020 boasts the introduction of JMC EMERGE: Artist Showcase Series. Over the course of the conference, there will be a solid 6 hours of performance time devoted to emerging artists.

Location:

Courtleigh Auditorium
8 St. Lucia Ave Kingston 5
Kingston, Jamaica

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Mainstream Dreams

Panel Discussion

12:30 PM – 2:00 PM

This panel explores what it takes to get music played on radio, sound systems, and on popular playlists.

Moderator:
Debbie Bissoon @debbiebissoon

Speakers:
Seani B, Radio Personality/DJ, BBC Radio 1Xtra @seanibremix
Spex Da Boss, International DJ/Radio Personality/Producer @spexdaboss
Papa Keith, Radio Personality @papa_keith
Walshy Fire, International DJ and Producer, Major Lazer @walshyfire

Location:
Courtleigh Auditorium
8 St. Lucia Ave Kingston 5
Kingston, Jamaica

Defining the “Reggae Mecca”

Think Tank

12:30 PM – 2:00 PM

Interactive session designed to come up with a working vision for what Jamaica as a Reggae mecca would look like if fully realized. The Jamaica Vision 2030 National Development Plan for the Creative Industries will serve as the guiding document for this session.

Lead Co-Facilitators:
Evon Mullings, Managing Director, Jamaica Music Society (JAMMS) @jamms4music
Andrea Davis, Founder, International Reggae Day @ireggaeday

Location:
Courtleigh Auditorium
8 St. Lucia Ave Kingston 5
Kingston, Jamaica

Lunch Break

Lunch Break

2:00 PM – 3:00 PM

Opportunity for conference attendees to refresh and refuel.

Location:

Courtleigh Auditorium
8 St. Lucia Ave Kingston 5
Kingston, Jamaica

Branding and Marketing: Local to Global Impact

Panel Discussion

3:00 PM – 4:30 PM

You’ve got the talent and artistic ability, but struggle with translating what you represent as a creative into dollars and cents. This panel will explore the dynamic and emerging  opportunities to monetize your creativity.

Speakers:
Noel Cymone Walker, Music Journalist @thefurstnoel
Andrea Davis, Founder, International Reggae Day @ireggaeday
Cheyenne Beam, Associate Director, Strategic Media Relations; Island Records @CheyenneBeam
Nolan Baynes, Entertainment Marketing/Live Events Executive: IAS @nolanbaynes
Doug Messer, Managing Director, Big Picture Ventures @dougymesser

Moderator:
Tamara Ward, Snr. Marketing & PR Manager, Wisynco Group Ltd @wisynco

Location:
Courtleigh Auditorium
8 St. Lucia Ave Kingston 5
Kingston, Jamaica

Opening Pandora’s Box: Connecting to your audience on Pandora Music

Feature Presentation Powered by: Pandora

4:45 PM – 5:45 PM

Learn about how artists, managers and labels can maximize their presence, market to their audience and view their data on Pandora Music. Led by Diego Herrera, Reggae and Caribbean music programmer for Pandora.

Speakers:
Diego Herrera, Reggae, Caribbean & African Content Curator, Pandora @diegohpandora

Location:

Courtleigh Auditorium
8 St. Lucia Ave Kingston 5
Kingston, Jamaica

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Artist-In-Focus - DJ Kool Herc

Featured Artist Interview

6:00 PM – 7:00 PM

One-on-one interview and interactive audience discussion to spotlight a veteran and/or breakout rising artist who has made a significant impact in the Jamaica music industry; sharing their triumphs, trials, and providing inspiration for other creatives pursuing sustainable careers in the Jamaica industry. Past featured artists include Marcia Griffiths, Copeland Forbes, Tessanne Chin, and Protoje.

Artist in Focus:
Kool Herc, DJ, Founding Father of Hip Hop

Interviewer:
Judith Bodley, V.P. News & Current Affairs, CVM Television

Location:

Courtleigh Auditorium
8 St. Lucia Ave Kingston 5
Kingston, Jamaica

IRIE MEDZ #2: Afrobeat Dance

Group Workout

8:30 AM – 9:45 AM

Dance session to highlight Afrobeat choreography.
Note: Attendees have access to showers and change rooms to fresh-up after the session.

Afrobeat Instructor:
Zinnijah Guadalupe, @misszpg

 

Location:
Courtleigh Auditorium

Registration/Information Hub

Registration

10:00 AM – 5:00 PM

The central point for conference attendees and guests to purchase and/or pick up conference materials and get general information.

Location:

Courtleigh Auditorium 

Marketplace/Exhibition Hall

Marketplace/Exhibition Hall

10:00 AM – 4:00 PM

*NEW* The main conference venue comes alive with a myriad of companies and brands representing the Jamaican music ecosystem. The Expo will allow conference attendees to interact with ground breaking companies in music, digital and technology solutions, health and wellness, and fashion.

Location:

Courtleigh Auditorium

Legal Clinic for Creatives

Consultation

10:00 AM – 4:00 PM

Attendees have the opportunity to schedule a free consultation with practicing entertainment attorneys.

For registered conference attendees only. Schedule your consultation on site.

Attorneys:
Ewan Simpson, Attorney-at-Law; Chairman, Jamaica Reggae Industry Association (JaRIA)
Analisa Chapman, Intellectual Property and Entertainment Law Attorney, Chapman Law
Joan E. Webley, Entertainment Attorney, Former Copyright Manager, Jamaica Intellectual Property Office (JIPO)
Candice Kay, Entertainment Attorney, ThePoshRebel LLC @theposhrebel
Ron Young, Entertainment Attorney
Andrew Krents, Entertainment Attorney

Location:
Courtleigh Auditorium

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Media Matters: Social & Emerging Media for the Reggae Mecca

Panel Discussion Powered by: IRIE JAM Radio

10:00 AM – 11:30 AM

Creating connections between established platforms and emerging innovations in the media space with the aim of creating a cohesive strategy for the global promotion of Jamaica music.

Moderator:
Syn Clarke, Executive Vice President, IRIE Jam Media Inc. @iriesyn

Speakers:
Shani Kulture, Radio Personality, Hot97 NYC  @shanikulture
Kesi Gardner, Love Not Likes Network @LoveNotLikesJA
Ari Hammond, Host, The Nightly Fix Podcast  @thefixja
Naro Hart, Host, The Nightly Fix Podcast @thefixja
Ellen Khoelings, RIDDIM Magazine @riddim_mag
Pete Lilly, RIDDIM Magazine  @riddim_mag

Location:

Courtleigh Auditorium

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EMERGE: Artist Showcase

Music Performance

11:45 AM – 12:15 PM

*NEW* The JMC Jamnesia Showcase has been a conference favorite for years and will remain, but one night is not enough to showcase all the talent in yaad and abroad! JMC 2020 boasts the introduction of JMC EMERGE: Artist Showcase Series. Over the course of the conference, there will be a solid 6 hours of performance time devoted to emerging artists.

Location:

Courtleigh Auditorium

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From Then ‘Til Now: The Evolution of the Reggae Mecca

Panel Discussion

12:30 PM – 2:00 PM

This panel will explore how Jamaica’s music has impacted popular culture and explore potential ways in which Jamaica’s cultural power can be harnessed for the benefit of its citizens and the diaspora.

Speakers:
Kool Herc, DJ, Founding Father of Hip Hop
Shaggy, Grammy Award Winning, International Reggae Dancehall Recording Artist @direalshaggy

Aidonia, Dancehall Recording Artist @aidonia4thgenna
Gramps Morgan, Grammy Award Winning Reggae Singer/Songwriter @grampsmorgan
Location:

Courtleigh Auditorium

Networking Activation (Meet + Eat)

Lunch/Networking Break

2:00 PM – 2:45 PM

Location:

Courtleigh Auditorium

Securing the Bag: Making Money from Music Publishing

Panel Discussion

2:45 PM – 4:15 PM

This panel explores the steps artist must take to earn revenue from their creations.
Panel will explore various platforms and deals artists can pursue to make money from their intellectual property when they are not performing or touring

Moderator:
Krystal Tomlinson, Digital Branding Strategist @krystaltomlinson

Speakers:
Dean Mckellar, Board, Jamaica Association of Composers, Authors and Publishers (JACAP)
Danielle Stiebel, Attorney at Law, Digicel

Evon Mullings, General Manager, Jamaica Music Society (JAMMS)
Al “Butter” McLean, Senior Vice President, Kobalt Music Publishing America, Inc. @buttamusic
Travis McFetridge, Great South Bay Music Group Inc.

Location:

Courtleigh Auditorium

"The process": Translating the Artist/Producer Brands into Compelling Music

Panel Discussion

4:30 PM – 6:00 PM

The panel will explore strategies on how writers, riddim composers and producers can
create compelling content that will energize and engage their core super fans and create opportunities to engage with new fans.

Speakers:
Stacy Barthe, Singer/Songwriter
BryceWilson, Record Producer @brycethe_7
Andrew Krents, Entertainment Attorney
Ainsley “Notnice” Morris, Dancehall and Reggae Music Producer @notnicerecords
Craig ” Leftside” Parks, Dancehall Artist, Songwriter @leftsideja

Location:

Courtleigh Auditorium

The Rise of the First Coast: Marketing Jamaica's Hip Hop

Workshop

4:30 PM – 6:00 PM

This workshop brings together the brightest stars from Jamaica’s emerging  Hip Hop movement with one of the Founding Fathers of Hip Hop and Jamaican branding specialist to create a compelling narrative for Jamaican Hip Hop to the world.

Speakers:

Michie Mee, Hip Hop Recording Artist @michiebadgyalmee
Five Steez, First Coast/Hip Hop Artist @fivesteez
Niasha Nicholas, Public Relations, Data/Marketing, Urban Relations PR @urban_relations
Kool Herc, DJ, Founding Father of Hip Hop

Location:
Courtleigh Auditorium

Artist in Focus: Shaggy

Featured Artist Interview

6:15 PM – 7:15 PM

One-on-one interview and interactive audience discussion to spotlight a veteran and/or breakout rising artist who has made a significant impact in the Jamaica music industry; sharing their triumphs, trials, and providing inspiration for other creatives pursuing sustainable careers in the Jamaica industry. Past featured artists include Marcia Griffiths, Copeland Forbes, Tessanne Chin, and Protoje.

Artist in Focus:
Shaggy, Grammy Award Winning International Reggae Dancehall Artist @direalshaggy

Interviewer:
Judith Bodley, V.P. News & Current Affairs, CVM Television

Location:
Courtleigh Auditorium

JMC Jamnesia Artist Showcase

Showcase

9:00 PM – 2:00 AM

The JMC Artist Showcase has become the signature event for conference attendees where established acts and the stars of tomorrow share their artistry to the backdrop of an outdoor setting under the stars.


* Included in full conference registration (not included in daily pass rate). Separate purchase required for non-registered and daily pass attendees. See “Special Events” for more details.

Performers:
Kabaka Pyramid @kabakapyramid
The No-Maddz @thenomaddz
Iba Mahr @ibamahr
Jaz Elise @officialjazelise
Sevana @callmesevana
Jemere Morgan @iamjemere
EarthKry @earthkry
Mystic Revealers @mysticrevealers
Skorcha

Location:
Skyline Levels
6B Skyline Drive
Jack’s Hill

Registration/Information Hub

Registration

11:00 AM – 5:00 PM

The central point for conference attendees and guests to purchase and/or pick up conference materials and get general information.

Location:
Fort Clarence Beach

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Marketplace/Exhibition Hall

Exhibition Hall

11:00 AM – 5:00 PM

*NEW* The main conference venue comes alive with a myriad of companies and brands representing the Jamaican music ecosystem. The Expo will allow conference attendees to interact with ground breaking companies in music, digital and technology solutions, health and wellness, and fashion.

Location:
Fort Clarence Beach

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IRIE MEDZ: Yoga w/ Jason Worton

Exhibition Hall

11:00 AM – 12:00 PM

Jason Lee Worton is a Jamaican musician and yoga teacher who focuses on alignment, breath, and “Rootical groundation”, a grounding practice with lots of foundation poses. Mixed-level Hatha yoga that promises valuable insights or reminders to students of all levels, connect to yourself in a light-hearted atmosphere featuring a mixture of musical selections and live music that is truly rootsy, rooted, and rocking all at once.

Location:
Fort Clarence Beach

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Reggae Mek'ka Festival

Feature Presentation

12:00 PM – 1:00 PM

Reggae festivals at home and abroad are opportunities for exposure to authentic Jamaican Culture. How can the modern festival monetize while benefiting the culture and satisfying patrons whether the festival is at home or abroad? Established and emerging festival producers will discuss the failures and successes and how Jamaica can be the festival mecca for festival goers.

Speakers:

Tony Rebel, Reggae Singer/Songwriter; Founder and Producer, Rebel Salute  @rebelsalute
Ras Iyah V, Founder and Producer, Rastafari Rootz Fest
Omar Stephenson, Founder and Producer, DC World Reggae Festival @dcworldreggaefest
Steve Billings, Chairman, Suncity 104.9FM; Founder and Producer, Portmore Music Fest @portmoremusicfest

Location:
Fort Clarence Beach

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The Art of the Interview

Feature Presentation

1:00 PM – 2:00 PM

Feature presentation by established media interviewers to provide artist with insights and pointers on their media presence, specifically in an interview scenario.

Location:
Fort Clarence Beach

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Reasoning: Defining the “Reggae Mecca: Vision 2030”

Feature Presentation

2:00 PM – 3:00 PM

[Closing plenary] This presentation will discuss the outcomes of the “Defining the Reggae Mecca” workshop. (see Day 2 schedule)

  • What would Jamaica as a “Reggae mecca” look like if fully realized?
  • Findings from Thursday’s workshop will be “What is needed/required to?”

Location:
Fort Clarence Beach

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JMC IRIE Jam Celebrity Football Match

Football (soccer) match Powered by: Itopia Life & Irie Jam Media

3:00 PM – 5:00 PM

The IRIE Jam Celebrity Football Match returns where Reggae/Danchall artists get to showcase their athleticism and footballing skills. Who will be victorious this year?

Location:

Fort Clarence Beach

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JMC Jam Session

Music Performance

5:00 PM – 6:00 PM

The JMC will closeout in a Jam Session with (registered) conference attendees wanting to share
their talents in a unrehearsed, freestyle vibe.

Location:
Fort Clarence Beach

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